Gratification

Is your money personality set in stone?

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Our upbringings hugely influence the attitudes we have towards money. Did you observe your parents working hard to put food on the table? Was money a cause of conflict in your household? Was it spent freely, or were budgets obeyed? 

The money attitudes you were exposed to as a child aren’t necessary the ones you’ve taken on though. Some people exhibit money habits very different to the ones they grew up seeing, perhaps in a reaction to those circumstances or as a reflection of their personality. Take a look at a family of siblings and you might notice very different money personalities. 

Here are four of the most common money personalities:

Avoider

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As the name suggests, an avoider doesn’t want much to do with money. They don’t want to spend time thinking about it, which is why bills go unpaid and little attention is spent on investing and saving. There are many reasons why someone could be a money avoider, but two common ones are either feeling overwhelmed or confused around financial matters, or believing that money represents greed so it’s bad to focus on it.

Hoarder

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This money personality type excels with saving but struggles to spend. This can lead to Scrooge-like tendencies, as the hoarder finds it difficult to part with their money. They’re anxious that money could be taken away from them and they must have substantial savings at all times. The hoarder doesn’t have fun with their money – the greatest enjoyment they get is knowing it’s untouched. 

Spender

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The opposite to the hoarder, the spender enjoys buying things for themselves and loved ones, making them very generous but sometimes irresponsible if they spend more than they earn. They risk falling into debt and struggle to save enough money for substantial purchases such as a house deposit. Delayed gratification is foreign to the spender, who’d rather buy on impulse. 

Status seeker

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Unlike the other money personality types, whose habits might go unnoticed at first, there’s no mistaking the status seeker. They’re the ones with the newest gadgets, flashiest cars, most fashionable clothes. The status seeker uses money to exalt their image. They have high standards and are deeply invested in how others see them. Like the spender, the status seeker risks going into debt if they can’t afford their lifestyle. 


Perhaps you identify strongly with one of these types, or can see yourself in several. None are inherently bad, but they all represent unbalanced attitudes to money. 

While many of these beliefs can be quite entrenched, it is possible to change your thinking and foster a more positive money mindset. 

Here are some tips to bring these beliefs into equilibrium:

Understand the emotions that drive your decisions

The money hoarder tends to be driven by anxiety, while for the status seeker it’s insecurity. Identify your emotions – this observation will make you more aware of how you view and use money. 

Create and maintain good money habits

A budget provides a clear picture of where money is going. They’re useful for everyone to have, but are especially helpful for the spender and avoider.

Stop comparing yourself to others

The status seeker is the worst offender, but many of us also buy things to impress others. Focus on what you want and don’t worry about keeping up with the Joneses. 

Communicate with your partner about money matters

It’s possible you and your partner are different money personality types. Ensure you’re on the same page about shared spending, saving and long term goals. 

Practice gratitude

Appreciating what you already have will cut down on any unnecessary spending and anxiety around your finances. 

Get assistance

Whatever your attitude to money, it’s always worthwhile having someone in your corner to assist you to make the most of your financial situation. We are here to help.

Delayed gratification: are you too soft on yourself?

When was the last time you had to wait for something you really, really wanted? Not just your morning coffee, or your favourite tipple at the end of a long day – something seriously important?

Now think, when was the last time you could have had something, but put it off? If you can’t think of an answer to either, you’re not alone. People in general just aren’t that good at waiting for things any more. But it might be time to have a think about why that is; after all, blaming easy credit and same-day delivery only gets you so far.
 

What the science says

Back in the ‘60s, researchers at Stanford University in the US ran a historical experiment, now nicknamed ‘the marshmallow experiment’. i Psychologists tested the ability of children (aged 4 to 6) to delay gratification. They did this by offering them a treat immediately, but telling them that if they were able to wait 15 minutes, they could have two treats. The findings were revealing: only around a third of the children could wait for the second treat. When the researchers followed up with the parents several years later down the track, they found that the kids who’d managed to hold off had done better in life generally, including getting better grades.
 

Why waiting is good

Every day we face circumstances where putting off something nice can lead to something even better. Battling to stay on track with healthy eating? That’s just one example. There’s saving up for something instead of putting it on credit, making things from scratch, and studying for a new qualification. Chances are you’ve encountered at least one. Just about everyone can benefit from sharpening up their self discipline.

In the years following that marshmallow experiment, researchers continued to study the finer points of delayed gratification. They tested which techniques were most successful in helping people hold out longer. Perhaps most importantly, they tested whether delayed gratification can be learned and cultivated. Good news – it can.
 

Master your ‘must-have-it-now’ instincts

The same researchers from the marshmallow experiment theorised that successful exertion of willpower comes down to a kind of internal ‘hot and cool’ system. It’s been likened to the old cartoon devil and angel on your shoulders. The devil/hot side is your emotions and impulses. The angel/cool side is cognitive – it’s all about thinking things through.

A popular technique to help you to master your impulses is to remind yourself why you’re delaying gratification. This could be as simple as a mental picture of what you’re aiming for. If you find that that isn’t strong enough, you might try carrying an actual picture in your wallet to remind you every time you make a spending decision.

Removing yourself from the presence of whatever is tempting you off course is an obvious technique. However, depending on what you’re avoiding, this can be tough; there is a reason why supermarket checkouts are stacked with little treats. This is where it’s important to be self-aware. Recognise when you’re particularly susceptible to make decisions you otherwise wouldn’t, and avoid those circumstances where possible.

Having trouble temporarily letting go of a few little pleasures so you can reach a financial goal? Remember, we’re here to help.

Flex Your Willpower

  1. Remind yourself why.

  2. Reinforce with a mental or physical image of your goal.

  3. Remove yourself from temptation.

i https://www.ncbi.nlm.nih.gov/pubmed/5010404